2018 Ross SIG Conference has ended
This annual customer conference offers sessions across Ross Special Interest Groups, including the Chemicals, Metals & Natural Products, Food & Beverage, Life Sciences and Services industries. Special Focus Groups revolve around Finance, Technology and Operations. Attendees have the opportunity to meet with Ross product experts, as well as their peers from other customer companies.
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Tuesday, October 16 • 1:00pm - 1:50pm
Connecting with Audiences through Storytelling

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Do you need a better way to align people with your vision? Trying to communicate a new concept, idea, or initiative? Connecting with your audience through storytelling is a valuable skill that will enable you to capture attention and influence decisions. We will discuss:
  • Why stories resonate with audiences
  • The importance of sharing context in your presentation
  • A structure for a story-driven presentation
  • Tips for creating and delivering a presentation that keeps audiences engaged

avatar for Andy Sirmon

Andy Sirmon

Sr. Principal, Sales Enablement, Aptean
Andy is responsible for helping guide product sales enablement efforts with a particular focus on elevating and packaging Aptean’s value messaging to support its go-to-market strategies. Andy brings with him almost 20 years of marketing experience with a focus on understanding customers... Read More →

Tuesday October 16, 2018 1:00pm - 1:50pm EDT